HOW COFFEE IS BOUGHT AND SOLD (history and market)
Coffee cultivation started in Guatemala around 1850 and grew to become the country’s main export crop (80% of exports) by the end of the 19th century, due to reforms led by then-President Justo Rufino Barrios. These policies were especially brutal toward the Indigenous People, as Barrios he took away their lands, along with lands occupied by the Catholic. These lands were used to make way for Guatemala’s first coffee plantations.
Anacafé, Guatemala’s coffee board, was established in 1960 and joined the ICO in 1963. With a rise in demand for quality coffee in the late-1980s, particularly in the United States, Anacafé began promoting regional coffees.
With the dramatic fall of coffee prices at the beginning of the 1990s, many finca owners, then making up the majority of coffee producers, went bankrupt and many had to abandon their coffee plantations. Those with both the means and desire to continue with coffee production began to focus more heavily on specialty coffee production, with Anacafé providing support through research, training and marketing toward specialty markets.
Today specialty buyers are working primarily with modern fincas and an increasing number of smallholders are partnering with millers/exporters. Guatemalan coffees serve both commercial and specialty roasters well, given the strong and steady increase of knowledge, education, and professionalism found in Guatemala’s coffee sector.
OUR PARTNERS AT ORIGIN
Since 2013, CCS has been working exclusively with Bella Vista, a wet/dry mill and export company led by Luis Pedro Zelaya Zamora (LPZZ), a fourth-generation coffee producer and trained agronomist.
For many years, the Zelaya family’s business focus was on commercial coffee production and export. This changed in 2000 when LPZZ began developing and changing Bella Vista’s focus into specialty coffee and microlots, with the support of some early clients.
Over time Bella Vista has been able to successfully transition into a business solely focusing on specialty coffee. For the Zelaya family, their coffee endeavours are not only about business: their aim is always to provide a good base from which future generations of their family and community can look forward to. With this in mind, the Bella Vista team is constantly looking for ways to provide jobs to as many families in their surrounding communities as possible, along with supplying the best quality coffee they can.
In addition to processing, milling and exporting coffee, the Bella Vista team, who have considerable training in modern agronomy education, manage many of the fincas they buy coffee from. In more recent seasons, Bella Vista have expanded further outside their Antigua home to work with smallholder families who otherwise find it challenging to process coffee and find good markets for their lots.
One such program is called Hunapu (‘mountain flower’ in the Indigenous K’iche language), a blend of coffee made up of different small producers who own just one- to four-hectare farms around Antigua between the altitudes of 1500 to 1800 meters above sea level. Hunapu coffee is sorted into day lots. It is programs such as these that keep us coming back to Bella Vista year-after-year.
WHY guatemalan COFFEES SHOULD BE PART OF YOUR MENU
Washed: creamy, berry-like, stone fruit, long finish
How the price is constructed